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Waterfront real estate market used as the platform proof of concept

Platform for real estate agents

A subscribable real estate growth platform for agents in Canada and the US.

The Alex Mackenzie site is now being structured as the reference tenant: a multi-agent platform with market-specific websites, subscriber-controlled branding, IDX-ready listing experiences, lead capture, local SEO content, CRM handoff, and subscription controls.

What is included

Built as a platform, not a cloned brochure site.

Tenant-first markets

Each subscriber has isolated branding, domain, market, country, currency, data-residency, and MLS provider configuration.

Data boundaries

Leads, listings, saved searches, market reports, content, sold data, and admin settings are tenant-scoped from the data model up.

Provisioning workflow

New agents move through onboarding, domain setup, MLS/feed checks, CRM routing, and subscription activation with audit history.

Subscription truth

Plans and entitlements are explicit. The platform only claims capabilities represented in code and configuration.

Backend foundation

The control plane now has the shape a SaaS product needs.

The platform can distinguish Alex's own production tenant from future subscribers, then attach country, region, MLS provider, subscription, and onboarding state to each customer.

Custom domain and branded site shell
IDX/MLS feed integration path for Canadian and US markets
Subscriber theme controls for colours, typography, CTAs, and experience settings
Lead capture, qualification, email alerts, and CRM handoff
Neighbourhood, building, sold, listing, and market-report surfaces
Tenant admin controls for content, leads, settings, and growth workflows
Subscription status, plan entitlements, and onboarding intake

Subscription model

Plans are explicit so billing and feature access can stay honest.

Launch

A branded local real estate site with lead capture, IDX-ready listings, and core content tools.

$299 /mo
  • Branded agent website
  • Lead capture and routing
  • IDX / MLS feed ready
  • Saved searches
  • Market reports

Growth

Adds CRM routing, automated market content, saved-search nurturing, and stronger conversion tooling.

$599 /mo
  • Branded agent website
  • Lead capture and routing
  • IDX / MLS feed ready
  • Saved searches
  • Market reports
  • Local content engine
  • CRM sync
  • Lead campaigns

Dominance

For serious teams that need multiple markets, white-label controls, and priority implementation support.

$1,299 /mo
  • Branded agent website
  • Lead capture and routing
  • IDX / MLS feed ready
  • Saved searches
  • Market reports
  • Local content engine
  • CRM sync
  • Lead campaigns
  • Multi-market expansion
  • Priority support
  • White-label controls

Subscriber intake

Start with market fit, feed access, and operational setup.

MLS access, advertising rules, data display requirements, and CRM setup vary by market. This intake creates a trackable onboarding request before a tenant is provisioned.